---
title: Your first day as a reseller
description: "From approval to your first sale on each brand: your team, your storefronts, your bill and your partner keys."
url: "https://shop.anypress.io/docs/your-first-day-as-a-reseller/"
updated: "2026-11-02"
category: Selling websites
---

# Your first day as a reseller

You've been approved as a reseller. Here's how to get every brand selling.

## 1. Sign in and invite your team

Your approval email has an invitation link. Accept it, then sign in at [app.anypress.io](https://app.anypress.io) with the same email address. Sign-in links are emailed to you, so there's no password to remember. You're the owner of your reseller team.

Open **Team and brand > Team** and invite the people who help you. Everyone you invite reaches every storefront, so you only invite them once. Members can look but not change anything; admins can do everything except manage owners. See [Add your team](/docs/add-your-team/).

New to the dashboard? Press **Take the tour** on Overview for a quick walk round.

## 2. Set up your first storefront

Your account starts with one storefront, and usually a ready-made shop for it: a WordPress site with a cart, checkout and customer accounts. Its address is at the top of **Start here** on Overview.

For each storefront that sells through a shop, do what a seller does on day one:

1. Sign in to the shop's admin with **Lost your password?** on its login page.
2. Connect a payment method in FluentCart, such as Stripe. Clients pay you directly.
3. Add a subscription product and give it a **Website plan** integration, so every paid order builds a site.
4. Make a test purchase and check the site shows up under **My website** on the shop's account page.

[Your first day as a seller](/docs/your-first-day-as-a-seller/) walks through each step.

## 3. Add a storefront for each brand

You can run several storefronts. To add one for a new brand, region or kind of client:

1. Open **Reseller account** in the sidebar. In the **Storefronts** card, press **Add storefront**.
2. Give it a name, usually the brand it sells under.
3. Under **Copy setup from**, pick one of your storefronts. The new one gets that storefront's WordPress version and starter template, so **New site** works as soon as it has built (a minute or two). Stores, keys and team aren't copied.
4. Press **Add storefront**. Everyone on your team can use it straight away; press **Switch to it** on the message that appears.

The card shows how many storefronts you've used of your account's limit. When you reach it, the button turns off: email support@anypress.io for more. Owners and admins see the button; members who can only look don't.

Developers can also create storefronts with a partner key. See [API keys and partner keys](/docs/api-keys-and-partner-keys/).

Each storefront keeps its own products, prices, plugins and starting sites, so every brand can sell something different. Its live sites count toward the same monthly bill.

## 4. Switch between your storefronts

Once you have more than one storefront, a storefront switcher appears at the top of every page. Pick a brand's storefront to work on it: **Stores**, **Store designs**, **API keys** and the rest follow your pick. To see every site at once, open **Stores** and press **All storefronts**.

## 5. Put your own brand on it

- **Team and brand > Branding:** your name, logo and colour on the dashboard, and your own dashboard address like `dashboard.yourstudio.com`.
- Each shop goes on its brand's own domain. See [Use your own domain](/docs/use-your-own-domain/).
- When a client's site is offline, visitors see your name, not ours.

## 6. Check your bill

Open **Reseller account** in the sidebar. The **Bill** tab shows this month's bill so far: every live site across every storefront, at your wholesale price, worked out by the day. The bill is sent through Stripe on the 1st for the month before. See [Reseller accounts](/docs/reseller-accounts/) for how it's worked out.

## 7. Connect your tools

If your developers or automations create sites, make one **partner key** on the **Reseller account > Partner keys** tab instead of a key per storefront. It works with n8n, Zapier, Make, HighLevel and your own code. See [Create client sites automatically](/docs/create-client-sites-automatically/).

## Before you go live

- One test purchase per storefront, with the welcome email checked.
- Each shop on its own domain, and visible to search engines (**Settings > Reading** in the shop's admin).
- Your team invited, with the right roles.

Questions? Email support@anypress.io.

## Watch it

A reseller's first day (1:06)

More videos: [Video guides](/docs/video-guides/).